Complete Brand Identity | Local Brand
Brief:
Comprehensive brand book for a local brand, including visual identity, logo usage, typography, color palette, illustrations, website design for desktop and mobile, and promotional materials across indoor, outdoor, and other brand touchpoints.
My Role:
Full brand design, including logo, visual identity system, typography, color scheme, and guidelines for consistent implementation.
Full brand design, including logo, visual identity system, typography, color scheme, and guidelines for consistent implementation.
Focus:
Consistency across all brand touchpoints, clear guidelines for application, and a cohesive visual system. The manual text has been translated into English to make it understandable for an international audience, while the original design elements retain Romanian text.
Consistency across all brand touchpoints, clear guidelines for application, and a cohesive visual system. The manual text has been translated into English to make it understandable for an international audience, while the original design elements retain Romanian text.
This brand book is a highly detailed example of a complete visual identity. Working on it allowed me to create a cohesive system that guides every aspect of the brand, from logos and typography to colors and applications. Translating the manual into English made it accessible internationally, while the original Romanian design elements remain part of the authentic brand.
